Ranked by what each change is worth on the composite — the gap to the next rung of the ladder times the dimension’s weight. Computed from the scores, not written by the model; the model’s sentence under each is the action.
State a concrete product noun (e.g., specific software product) in plain words.
Reduce abstract phrasing and replace with plain, verifiable terms.
Add a direct, low-friction CTA that mirrors the claim (e.g., “Get started with collaboration software”).
All three together: 73 → 83. Every dimension one rung up: 83 (grade A). Ceiling is 95.
Built only from facts already on the page — not the company’s words. Shown so the gap between what was written and what could have been written is concrete rather than a number.
Five alternative headlines in five angles, a subhead, a call-to-action line, and a line-by-line edit for each of the five dimensions — written only from facts already on atlassian.com, gated like a rating (anything with a struck word is dropped, not sold). Delivered on a private page in about a minute.
Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →
The headline uses a broad category phrase rather than a concrete product noun.
Collaboration software for software, IT and business teams | Atlassian
Next rungState a concrete product noun (e.g., specific software product) in plain words.
The page includes concrete numbers tied to outcomes (e.g., time saved, efficiency gains).
85 % of wasted engineering time redirected toward critical innovation
Contains several abstract terms and marketing buzzwords alongside concrete items.
The teamwork platform for the AI era
Next rungReduce abstract phrasing and replace with plain, verifiable terms.
There are explicit named outcomes and metrics present on the page.
350K+ unstoppable teams harness the power of AI
A low-friction CTA (“Get started”) follows the claim.
Get started
Next rungAdd a direct, low-friction CTA that mirrors the claim (e.g., “Get started with collaboration software”).
Collaboration software for software, IT and business teams | AtlassianInitial headline establishing the product category.
350K+ unstoppable teams harness the power of AIStrong proof with a named outcome and metric.
Mercedes Benz 85 % of wasted engineering time redirected toward critical innovationNamed customer with numeric outcome.
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Strongest: Specificity 95. Weakest: Clarity 50. The 5 passes disagreed by 25 points, so treat this score as contested. The band 60–86 is where a re-score of this unchanged page would most likely land: on 42 dry re-scores (12 Oct 2026) the median move was 6 points and one in four moved more than 10. A grade only changes when a new score clears the boundary by 5.
No word in the headline itself was judged empty, yet jargon-free scores 65: the scorer found generic phrasing further down the page. Contains several abstract terms and marketing buzzwords alongside concrete items.
Static SVG. No JavaScript, no tracking.
Scored from the live homepage
on 2026-10-12 by gpt-5-nano,
5 independent passes, median taken.
Page snapshot 8dad74f24f14.
Rubric 7329c240 (current; what it says).
No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins
and the page is re-scored — not hand-corrected.
Re-scored when the homepage text changes.