Ranked by what each change is worth on the composite — the gap to the next rung of the ladder times the dimension’s weight. Computed from the scores, not written by the model; the model’s sentence under each is the action.
Show concrete, outcome-driven metrics tied to user results.
All three together: 88 → 90. Every dimension one rung up: 91 (grade A). Ceiling is 95.
Built only from facts already on the page — not the company’s words. Shown so the gap between what was written and what could have been written is concrete rather than a number.
Five alternative headlines in five angles, a subhead, a call-to-action line, and a line-by-line edit for each of the five dimensions — written only from facts already on todoist.com, gated like a rating (anything with a struck word is dropped, not sold). Delivered on a private page in about a minute.
Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →
The headline uses a concrete product noun 'To-Do List' and names the product directly.
Todoist | A To-Do List to Organize Your Work & Life
Page includes measurable adoption metrics (e.g., 50+ million professionals).
Join 50+ million professionals who simplify work and life with the world’s #1 to-do list app.
Minimal jargon; plain language dominates.
Todoist | A To-Do List to Organize Your Work & Life
Numbers appear on the page (reviews, downloads, tasks completed) but not tied to named customers.
347K+ ★★★★★ reviews
Next rungShow concrete, outcome-driven metrics tied to user results.
Clear, high-friction-free CTA present ('Start for free').
Start for free
Todoist | A To-Do List to Organize Your Work & LifeMain headline establishes the concrete product category.
Start for freeStrong CTA aligned with the product claim.
347K+ ★★★★★ reviewsNumeric proof present, though not tied to named customers.
Todoist | A To-Do List to Organize Your Work & Life Made For Task Management Project Management Time Management Habit Forming Teamwork Resources Integrations Templates Getting Started Teams Toolkit Help Center Customer Stories Productivity Methods + Quiz Inspiration Hub Downloads Pricing Log in Start for free Clarity, finally. Join 50+ million professionals who simplify work and life with the world’s #1 to-do list app. 347K+ ★★★★★ reviews Start for free Upgrade to Pro Todoist app interface showing daily tasks, projects, and team sections with a mobile view of task entry screen. “Simple, straightforward, and super powerful” the-verge customer logo “The best to-do list app on the market” pc-mag customer logo “Nothing short of stellar” techradar customer logo Clear your mind Capture tasks at the speed of thought We’ve spent over a decade refining Todoist to be an extension of your mind. Capture and organize tasks instantly using easy-flowing, natural language. Focus on what’s important Stay organized and focused Achieve mental clarity by sorting tasks into Today, Upcoming, or using custom filters. See only what you need, when you need it. Plan with confidence Simplify your planning Make the most of your time. Schedule due dates, visualize your week in calendar view, and set recurring tasks with ease. Organize your teamwork, too A home for your team’s tasks Give your team a shared space to collaborate and stay on top of it all – alongside but separate from your personal tasks and
Strongest: Clarity 95. Weakest: Proof 50. The 4 passes agreed within 12 points. The band 82–94 is where a re-score of this unchanged page would most likely land: on 42 dry re-scores (12 Oct 2026) the median move was 6 points and one in four moved more than 10. A grade only changes when a new score clears the boundary by 5.
No word in the headline itself was judged empty. That is rare: 12 of 128 companies in the index manage it.
Static SVG. No JavaScript, no tracking.
Scored from the live homepage
on 2026-10-12 by gpt-5-nano,
4 independent passes, median taken.
Page snapshot 6aa1b5c4d125.
Rubric 7329c240 (current; what it says).
No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins
and the page is re-scored — not hand-corrected.
Re-scored when the homepage text changes.