← The Index  /  data
Scored by model · 4 samples, median · No human review
Rank 111 of 128 · clearer than 12% of the index, 0% of data · Reviewed 2026-10-12

Amplitude

amplitude.com  ·  data
57
GRADE C
BAND 51–63

What their homepage claims

“Amplitude | A new era for product teams”

What that means

Cannot tell from the homepage what this company sells.

Verdict

The copy does not clearly state what is sold in concrete, shopable terms; the page leans on abstract, outcome-focused language with scattered metrics.

What to fix first

Ranked by what each change is worth on the composite — the gap to the next rung of the ladder times the dimension’s weight. Computed from the scores, not written by the model; the model’s sentence under each is the action.

  1. 1Clarity quick win 20 → 35+4.5

    Mention a concrete product noun (e.g., analytics platform, product analytics) or a specific product category in the headline.

  2. 2Jargon-free quick win 50 → 65+3

    Use plain language and reduce abstract buzzwords in the surrounding copy.

  3. 3Call to action quick win 80 → 95+2.3

    Place a direct CTA under the concrete product claim, such as 'Try Amplitude Analytics' or 'See it in action'.

All three together: 57 → 67. Every dimension one rung up: 69 (grade C). Ceiling is 95.

A plainer headline

None published. The scorer’s suggestion either reused a word the index strikes (platform, solution, system…) or ran past twelve words, and the gate drops those rather than print them. It will try again at the next re-score.

Where the score comes from

Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →

Clarity30% 20

The headline describes an outcome with no concrete product category.

Amplitude | A new era for product teams

Next rungMention a concrete product noun (e.g., analytics platform, product analytics) or a specific product category in the headline.

Specificity20% 95

Page includes quantified performance figures and usage metrics attached to outcomes.

Global Agent resolves 76% of customer issues on average across 4,900+ customers, with many already surpassing 85%.
Jargon-free20% 50

Several abstract terms appear (AI, Agent, MCP) in the page, raising abstract-language density.

Nothing on the page addresses this.

Next rungUse plain language and reduce abstract buzzwords in the surrounding copy.

Proof15% 65

Contains named customers/logos but no accompanying numbers for those customers in the visible text.

Replit Clay Coinbase Cloudflare Character.AI Mercury NVIDIA Anthropic Granola Typeform Descript Midjourney Perplexity Synthesia Ramp Suno Figma Vercel

Next rungProvide a verifiable numeric metric tied to named customers (e.g., ‘Used by X customers, achieving Y outcome’).

Call to action15% 80

There are actionable CTAs (e.g., Learn more, Start for free) that align with a potential next step for the user.

Learn more

Next rungPlace a direct CTA under the concrete product claim, such as 'Try Amplitude Analytics' or 'See it in action'.

Evidence

Amplitude | A new era for product teamsSupports the lack of a concrete product noun in the main headline.
Global Agent resolves 76% of customer issues on average across 4,900+ customersDemonstrates presence of numbers attached to outcomes, supporting the high specificity score.
What the scorer was given first 1,500 characters of the homepage text — check the quotes yourself
Amplitude | A new era for product teams
Trusted by teams shaping the future
Replit
Clay
Coinbase
Cloudflare
Character.AI
Mercury
NVIDIA
Anthropic
Granola
Typeform
Descript
Midjourney
Perplexity
Synthesia
Ramp
Suno
Figma
Vercel
One interface.
All our capabilities.
Global Agent pulls from everything Amplitude knows, the moment you ask.
“ Why are new users dropping before setup? ” › “ Show me sessions where users got stuck. ” › “ What should we build next? ” ›
Why are new users dropping before setup?
Analyzing signup-to-setup funnel (last 7d)... 67% of signups never start setup 3,241 signups / 1,847 setup starts this week Root cause: empty state at first login 31% exit within 90 sec, no action taken
Analyze the data setup funnel Analyze the AI onboarding funnel
Ask a follow up... Auto
Seamless integration across all products: Product Analytics
AI Feedback
Marketing Analytics
Agent Analytics
Session Replay
Experience Analytics
Feature Experimentation
Zoning Insights
Web Experimentation
Heatmaps
Guides and Surveys
Product Analytics
Set up Amplitude where you build
MCP SDK
Claude
Claude Code
Cursor
GitHub Copilot
Windsurf
Codex
Gemini
Figma Make
Lovable
Any MCP Tool
View MCP setup docs
Option 1: Paste the following prompt into your AI editor:
Install the Amplitude Browser SDK for me.
Run:
npm install @amplitude/analytics-browser
After it installs, read the Amplitude SDK docs and help me initialize tracking:
https://amplitude.com/docs/sdks Option 2: Paste the following command into 

How this compares

12%of the index scores lower
-12vs index mean (69)
-14vs data mean (71)
-13vs median (70)
100%of headline words survive
4×independently scored

Strongest: Specificity 95. Weakest: Clarity 20. The 4 passes agreed within 12 points. The band 51–63 is where a re-score of this unchanged page would most likely land: on 42 dry re-scores (12 Oct 2026) the median move was 6 points and one in four moved more than 10. A grade only changes when a new score clears the boundary by 5.

Nothing struck

No word in the headline itself was judged empty, yet jargon-free scores 50: the scorer found generic phrasing further down the page. Several abstract terms appear (AI, Agent, MCP) in the page, raising abstract-language density.

Share this rating

Badges are issued to grades A and B. The share card for this page shows the headline with its jargon struck through; paste the URL anywhere that unfurls links.

Provenance

Scored from the live homepage on 2026-10-12 by gpt-5-nano, 4 independent passes, median taken. Page snapshot 25b29c0daa7f. Rubric 7329c240 (current; what it says). No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins and the page is re-scored — not hand-corrected. Re-scored when the homepage text changes.