Built only from facts already on the page — not the company’s words. Shown so the gap between what was written and what could have been written is concrete rather than a number.
Five alternative headlines in five angles, a subhead, a call-to-action line, and a line-by-line edit for each of the five dimensions — written only from facts already on elastic.co, gated like a rating (anything with a struck word is dropped, not sold). Delivered on a private page in about a minute.
Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →
The headline names a concrete product category ('search database') in plain words.
Elasticsearch: The search database for AI
Contains measurable, named outcomes in the surrounding copy (e.g., performance metrics).
Queries up to 30x faster than Prometheus, Mimir
No obvious jargon in the main headline; uses concrete noun and category.
Elasticsearch: The search database for AI
The page contains concrete performance and usage claims elsewhere (numbers and customer outcomes).
Queries up to 30x faster than Prometheus, Mimir
Clear, matching CTAs present (Start free trial, Explore the platform).
Start free trial Explore the platform
Elasticsearch: The search database for AIMain headline establishing product and category.
Queries up to 30x faster than Prometheus, MimirQuantified performance claim supporting specificity.
Proficio found 34% faster investigations, $1 million in projected savings with automated triageNamed metric-based proof.
Start free trial Explore the platformCTA aligned with the product claim.
Elastic: The search database for AI | Search, AI agents, Observability, and Security | Elastic Skip to main content Elasticsearch: The search database for AI Elasticsearch powers Elastic Security, Elastic Observability, and whatever you build next. Start free trial Explore the platform Goldman Sachs OpenAI LangChain PepsiCo CoreWeave Groq Pfizer T-Mobile Waymo Solutions Security, Observability, Search, and AI A SIEM ingests and stores your data to detect threats. Observability does the same to identify the root cause. Vector search retrieves the relevant passage. Agents search across your data to find the right answer. One efficient and performant search database powers each job. Search and AI Vector and hybrid search, reranking, and GPU inference in one API. Build fast, relevant AI apps and agents on context you can trust. Discover Search Preview of Elasticsearch in the product user interface. Observability Full-signal agentic observability at half the cost. Best-in-class efficiency for logs, metrics, and traces. Discover Observability Preview of Elastic Observability in the product user interface. Security The agentic security operations platform for SIEM, endpoint protection, and native automation. Discover Security Preview of Elastic Security in the product user interface. Search and AI Search and AI Vector and hybrid search, reranking, and GPU inference in one API. Build fast, relevant AI apps and agents on context you can trust. Discover Search Observability Observabili
Strongest: Clarity 95. Weakest: Clarity 95. The 2 passes agreed within 8 points. The band 90–100 is where a re-score of this unchanged page would most likely land: on 42 dry re-scores (12 Oct 2026) the median move was 6 points and one in four moved more than 10. A grade only changes when a new score clears the boundary by 5.
No word in the headline itself was judged empty. That is rare: 12 of 128 companies in the index manage it.
Static SVG. No JavaScript, no tracking.
Scored from the live homepage
on 2026-10-12 by gpt-5-nano,
2 independent passes, median taken.
Page snapshot eb22d4e82cd0.
Rubric 7329c240 (current; what it says).
No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins
and the page is re-scored — not hand-corrected.
Re-scored when the homepage text changes.