← The Index / design
Scored by model · 4 samples, median · No human review
Rank 78 of 128 · clearer than 39% of the index, 60% of design · Reviewed 2026-10-12
Sketch
sketch.com
· design
66
GRADE C
BAND 56–76
Ranked by what each change is worth on the composite — the gap to the next rung of the ladder times the dimension’s weight. Computed from the scores, not written by the model; the model’s sentence under each is the action.
Use a concrete product noun in the headline, e.g., "Sketch: UI design software" or similar.
Place a single explicit CTA under the measurable claim.
Include a verifiable metric or named customer logos with numbers.
All three together: 66 → 75. Every dimension one rung up: 75 (grade B). Ceiling is 95.
Built only from facts already on the page — not the company’s words. Shown so the gap between what was written and what could have been written is concrete rather than a number.
Five alternative headlines in five angles, a subhead, a call-to-action line, and a line-by-line edit for each of the five dimensions — written only from facts already on sketch.com, gated like a rating (anything with a struck word is dropped, not sold). Delivered on a private page in about a minute.
Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →
The headline uses abstract terms and a general product idea rather than naming a concrete product category.
Sketch is a toolkit made by designers, for designers, that puts the focus on you and your work.
Next rungUse a concrete product noun in the headline, e.g., "Sketch: UI design software" or similar.
Contains a strong numeric claim about prototyping speed attached to an outcome.
Create a working prototype in less than 10 clicks.
Contains abstract terms like toolkit that reduce immediacy.
Sketch is a toolkit made by designers, for designers, that puts the focus on you and your work.
No named customers or clear quantitative proof.
join thousands of designers — from freelancers to the Fortune 500.
Next rungInclude a verifiable metric or named customer logos with numbers.
Clear CTAs like “Get started” / “Download Sketch today” appear and align with the product, providing a low-friction next step.
Get started for free
Next rungPlace a single explicit CTA under the measurable claim.
Sketch · Design, prototype, collaborate and handoffHeadline content lacking a concrete product noun.
Create a working prototype in less than 10 clicks.Numeric, outcome-focused claim.
Get started for freeClear CTA aligned with the claim.
scrollable#navigate DOMContentLoaded@window->scrollable#goToHash hashchange@window->scrollable#goToHash" Sketch · Design, prototype, collaborate and handoff Skip Navigation overflowBlur#handleScroll"> Design Prototype Collaborate About Sketch Get started Designers, welcome home. Sketch is a toolkit made by designers, for designers, that puts the focus on you and your work. Get started for free Requires macOS Sequoia (15.0.0) or newer Now in beta: Component variants and sections Combine related components with variants, organize your canvas with sections, and more. Try it today I owe a tremendous debt of gratitude to Sketch. It is easy and wonderful and graceful enough that I can use it easily in my workflow with Ben. Legitimately a really wonderful utility. Sebastiaan de With Lux (Halide, Kino) Apple Design Award 2022 Winner The foundational features of Sketch have been indispensable. I also like using it while flying and traveling, and the fact it’s a native app makes designing more enjoyable overall. Jasper Hauser Darkroom Apple Design Award 2020 Winner Sketch allows me to design with little limitation. The plethora of features it offers and quality of life improvements in recent updates make working with it a delight. Matt Emmins Forrest I’ve been a Sketch user since version 1.0. I love the simplicity of Sketch’s UI and its robustness. Making it our own makes designing a pleasure and saves tons of time. Andrej Mihelič Gentler Streak Apple Design Award 2024 Winner Sketch ha
Strongest: Specificity 95. Weakest: Proof 5. The 4 passes agreed within 20 points. The band 56–76 is where a re-score of this unchanged page would most likely land: on 42 dry re-scores (12 Oct 2026) the median move was 6 points and one in four moved more than 10. A grade only changes when a new score clears the boundary by 5.
No word in the headline itself was judged empty. That is rare: 12 of 128 companies in the index manage it.
Badges are issued to grades A and B. The share card for this page shows the headline with its jargon struck through; paste the URL anywhere that unfurls links.
Scored from the live homepage
on 2026-10-12 by gpt-5-nano,
4 independent passes, median taken.
Page snapshot dd9bdda716c9.
Rubric 7329c240 (current; what it says).
No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins
and the page is re-scored — not hand-corrected.
Re-scored when the homepage text changes.