← The Index / design
Scored by model · 3 samples, median · No human review
Rank 91 of 128 · clearer than 26% of the index, 40% of design · Reviewed 2026-10-12
Framer
framer.com
· design
63
GRADE C
Ranked by what each change is worth on the composite — the gap to the next rung of the ladder times the dimension’s weight. Computed from the scores, not written by the model; the model’s sentence under each is the action.
Use a concrete product noun like a specific design tool or feature name (e.g., "AI design generator" described as a concrete product).
Add a concrete outcome or metric (e.g., "auto-generates site designs in minutes for your pages").
Remove vague terms and describe exact capabilities in plain terms.
All three together: 63 → 74. Every dimension one rung up: 78 (grade B). Ceiling is 95.
Built only from facts already on the page — not the company’s words. Shown so the gap between what was written and what could have been written is concrete rather than a number.
Five alternative headlines in five angles, a subhead, a call-to-action line, and a line-by-line edit for each of the five dimensions — written only from facts already on framer.com, gated like a rating (anything with a struck word is dropped, not sold). Delivered on a private page in about a minute.
Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →
The headline uses a vague term (AI design agent) rather than a concrete product noun.
Framer: AI design agent
Next rungUse a concrete product noun like a specific design tool or feature name (e.g., "AI design generator" described as a concrete product).
No measurable outcomes or numbers are attached; claims rely on general capabilities.
Scored from the page as a whole; no single line was cited.
Next rungAdd a concrete outcome or metric (e.g., "auto-generates site designs in minutes for your pages").
Contains abstractions like "design agent" and "agents" with several buzzwordy insertions.
Design with agents
Next rungRemove vague terms and describe exact capabilities in plain terms.
Mentions customers visually (Meet our customers, logos) but provides no numbers or named outcomes.
Meet our customers
Next rungAdd a measurable proof like named logos with metrics or explicit success data.
Clear CTA is present: "Start with Agents".
Start with Agents
Next rungNo change needed; ensure the CTA directly aligns with the concrete capability described.
Framer: AI design agentShows the headline but uses an abstract product term.
Design with agentsReinforces abstraction surrounding the product.
Framer: AI design agent Developers icon entry point for Site Search Search 0:36 Meet our customers Exploration Desktop website preview for the Haus design example Exploration — Big Intro Website preview in the explorations section Exploration — Side Nav Website sidebar preview in the explorations section Design with agents Design with an agent A professional design agent , native to the canvas. It works directly on your site to generate and refine in place, with every change visible, editable, and under your control. Start with Agents CMS Site main CMS table view interface preview Invite Publish Collections Fields Plugins Academy Blog Articles 320 Creators 256 Categories 18 Styles Startups Help Add... Title Status Image Category Product Draft Designing calmer interfaces inspired by nature Live CMS image example Inspiration Organic shapes and natural motion in modern UI Earthy color palettes inspired by the natural world Designing with growth: how nature shapes UX patterns Guide From forests to pixels: textures rooted in nature Design CMS with agents Run your CMS with an agent ImageWheel Code Component Image Code with agents Code with an agent Agents turn your wildest ideas into code and put them on your site. From simple custom effects to complex interactions. Connect external agents Connect to any agent Take action on your site from anywhere. Update copy from Slack. Trigger CMS changes from the terminal. Ship from a GitHub PR. Drive it all from your Terminal, Codex, Claude C
Strongest: Call to action 80. Weakest: Clarity 50. The 3 passes agreed within 9 points.
No word in the headline itself was judged empty, yet jargon-free scores 65: the scorer found generic phrasing further down the page. Contains abstractions like "design agent" and "agents" with several buzzwordy insertions.
Badges are issued to grades A and B. The share card for this page shows the headline with its jargon struck through; paste the URL anywhere that unfurls links.
Scored from the live homepage
on 2026-10-12 by gpt-5-nano,
3 independent passes, median taken.
Page snapshot 50ab0e8d56f8.
Rubric 5abbca9a (current; what it says).
No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins
and the page is re-scored — not hand-corrected.
Re-scored when the homepage text changes.