Ranked by what each change is worth on the composite — the gap to the next rung of the ladder times the dimension’s weight. Computed from the scores, not written by the model; the model’s sentence under each is the action.
Use a concrete product noun in the main headline, e.g., "API for onboarding, accounts, and money movement".
Replace abstractions with plain, concrete nouns describing actual capabilities.
Add a clearer next step tied to a specific use case (e.g., "Start building now" or "Talk to us about embedding payments").
All three together: 73 → 83. Every dimension one rung up: 83 (grade A). Ceiling is 95.
Built only from facts already on the page — not the company’s words. Shown so the gap between what was written and what could have been written is concrete rather than a number.
Five alternative headlines in five angles, a subhead, a call-to-action line, and a line-by-line edit for each of the five dimensions — written only from facts already on moderntreasury.com, gated like a rating (anything with a struck word is dropped, not sold). Delivered on a private page in about a minute.
Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →
The hero line is not a concrete product noun; the page mostly communicates a process and capabilities rather than naming a specific product category.
Launch in days with one API to onboard customers, open accounts, and move money across fiat and stablecoins, with compliance and ledgering built in.
Next rungUse a concrete product noun in the main headline, e.g., "API for onboarding, accounts, and money movement".
The page includes numbered steps describing a concrete money-movement lifecycle, which provides measurable detail.
01 Onboard KYC, KYB, screening 02 Create accounts Accounts, sub-accounts, ledger 03 Move money ACH, RTP, FedNow, checks, wire, push-to-card, and stablecoins 04 Operate Webhooks, returns, reconciliation, reporting
There are multiple abstract terms like Platform and Pay-Ins, which taper the clarity.
Platform Pay-Ins and Payouts
Next rungReplace abstractions with plain, concrete nouns describing actual capabilities.
Shows concrete customer logos and a numeric success metric.
$600 Billion Payments Processed
The CTAs align with the claim by inviting contact and building, appropriate to the product offering.
Talk to us → Start building →
Next rungAdd a clearer next step tied to a specific use case (e.g., "Start building now" or "Talk to us about embedding payments").
Build Products That Move MoneyMain headline used for clarity assessment.
$600 Billion Payments ProcessedConcrete numeric outcome supporting proof score.
Talk to us → Start building →CTA aligned with the capability.
Modern Treasury - Build Products That Move Money Modern Treasury Applies to Establish National Trust Bank. Read the Press Release → Build Products That Move Money Launch in days with one API to onboard customers, open accounts, and move money across fiat and stablecoins, with compliance and ledgering built in. Talk to us → Start building → Anchorage Digital AvidXchange BambooHR Bilt Check Classpass DriveWealth Float Forma GoFundMe Groma Gusto Homegrown Korber Masterworks Morse Navan NFTYDoor Nomad Parafin Procore ProducePay Robinhood Sana Settle Side Splitwise Spritz Stewart Symphony Valon Wingspan Build with Modern Treasury Platform Pay-Ins and Payouts Collect money from customers and pay sellers, contractors, borrowers, or vendors. Explore Embedded Payments → Your platform collecting pay-ins from customers and sending payouts Stablecoin Orchestration Move money faster and cheaper across rails, borders, and currencies. Off-ramp, on-ramp across rails—all in one flow. Explore Stablecoin Orchestration → A USDC payment received and sent across a global network Programmatic Accounts Open accounts for individuals and businesses. Move fiat and stablecoins, backed by a real-time ledger. Explore Programmatic Accounts → A sub-account with routing number, account number, and balance Automate Manual Processes Replace bank portals, CSV uploads, and disconnected providers with automated payment workflows. Explore Payments → Bank portals, CSV uploads, and disconnected providers replaced by
Strongest: Specificity 95. Weakest: Clarity 50. The 2 passes agreed within 4 points. The band 68–78 is where a re-score of this unchanged page would most likely land: on 42 dry re-scores (12 Oct 2026) the median move was 6 points and one in four moved more than 10. A grade only changes when a new score clears the boundary by 5.
No word in the headline itself was judged empty, yet jargon-free scores 65: the scorer found generic phrasing further down the page. There are multiple abstract terms like Platform and Pay-Ins, which taper the clarity.
Static SVG. No JavaScript, no tracking.
Scored from the live homepage
on 2026-10-12 by gpt-5-nano,
2 independent passes, median taken.
Page snapshot 0e5f24986e7e.
Rubric 7329c240 (current; what it says).
No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins
and the page is re-scored — not hand-corrected.
Re-scored when the homepage text changes.