Ranked by what each change is worth on the composite — the gap to the next rung of the ladder times the dimension’s weight. Computed from the scores, not written by the model; the model’s sentence under each is the action.
Replace the opening line with a concrete product noun: 'Fastly CDN and edge compute for global delivery'.
Use buyer-focused wording that describes capabilities without abstractions, e.g., 'protect apps from bots while delivering real-time content at global scale'.
Place a single, unambiguous CTA directly under the main product statement, such as 'Learn more'.
All three together: 70 → 80. Every dimension one rung up: 80 (grade A). Ceiling is 95.
Built only from facts already on the page — not the company’s words. Shown so the gap between what was written and what could have been written is concrete rather than a number.
Five alternative headlines in five angles, a subhead, a call-to-action line, and a line-by-line edit for each of the five dimensions — written only from facts already on fastly.com, gated like a rating (anything with a struck word is dropped, not sold). Delivered on a private page in about a minute.
Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →
The page mentions several concepts (AI, runtime control, programmable platform) but no single concrete product noun is named in ordinary words.
The Fastly AI platform Scale AI systems, protect your content from bots, and run your edge with natural language — all on one programmable platform.
Next rungReplace the opening line with a concrete product noun: 'Fastly CDN and edge compute for global delivery'.
Contains multiple quantified outcomes and metrics (e.g., 32% faster TTFB, 622 Tbps network).
32 % faster time to first byte than other CDNs 2
Headlines rely on abstractions like platform and programmable platform.
The Fastly AI platform
Next rungUse buyer-focused wording that describes capabilities without abstractions, e.g., 'protect apps from bots while delivering real-time content at global scale'.
Includes named brands and quantified metrics (e.g., USA Today, 32% faster TTFB, bot reduction percentages).
USA Today Co. “Fastly's security solutions greatly protect us from malicious attacks and also protect our origin from excessive traffic, without impacting customer experience.
CTAs are present and aligned with the claim (demo/sales contact).
Request a demo Contact sales
Next rungPlace a single, unambiguous CTA directly under the main product statement, such as 'Learn more'.
The Fastly AI platform Scale AI systems, protect your content from bots, and run your edge with natural language — all on one programmable platform.Shows presence of abstractions rather than a concrete product noun.
32 % faster time to first byte than other CDNs 2Numeric, measurable outcome supporting proof score.
Request a demo Contact salesCTA aligned with next step.
Powering the best of the internet | Fastly Take control of all AI and agent traffic with Fastly AI Runtime Control Learn more The Fastly AI platform Scale AI systems, protect your content from bots, and run your edge with natural language — all on one programmable platform. Products Deliver Real-time experiences at global scale Secure Protect apps and APIs from AI-scale threats Deploy Run code milliseconds from your users Observe Real-time visibility, from origin to edge Services Professional Services Expert help to migrate or optimize your delivery service Live Entertainment Real-time monitoring & support for high-traffic events Deliver fast, personalized experiences globally with Fastly CDN Get everything you need from a modern CDN — from effortless scale and built-in security to programmable control and full visibility. Explore CDN Fastly industry solutions Discover how Fastly helps your industry innovate, improve performance, and deliver secure online experiences that keep customers engaged. Industries High Tech Retail & eCommerce Financial Services Media & Entertainment Gaming Online Education Use Cases Infrastructure Savings Multi-cloud Optimization Resiliency & Availability Customer Trust Security Sustainability Dashboard High-performance streaming media Fastly powers the world's leading media brands with an open edge cloud platform built to deliver flawless live and on-demand entertainment at any scale, to any screen, anywhere. Learn more Learn Learning Center Resourc
Strongest: Specificity 95. Weakest: Clarity 50. The 3 passes agreed within 6 points. The band 65–75 is where a re-score of this unchanged page would most likely land: on 42 dry re-scores (12 Oct 2026) the median move was 6 points and one in four moved more than 10. A grade only changes when a new score clears the boundary by 5.
No word in the headline itself was judged empty, yet jargon-free scores 50: the scorer found generic phrasing further down the page. Headlines rely on abstractions like platform and programmable platform.
Static SVG. No JavaScript, no tracking.
Scored from the live homepage
on 2026-10-12 by gpt-5-nano,
3 independent passes, median taken.
Page snapshot 32185631ea59.
Rubric 7329c240 (current; what it says).
No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins
and the page is re-scored — not hand-corrected.
Re-scored when the homepage text changes.