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Scored by model · 4 samples, median · No human review
Rank 41 of 128 · clearer than 61% of the index, 80% of ai · Reviewed 2026-10-12

Cohere

cohere.com  ·  ai
73
GRADE B
BAND 67–79

What their homepage claims

“Enterprise AI: Private, Secure, Customizable | Cohere”

What that means

North by Cohere sells enterprise AI software that you can control and run on your own terms.

Verdict

The page signals an enterprise AI offering but largely relies on abstractions; it communicates a concrete customer result but fails to name a tangible product category clearly in the main claim.

What to fix first

Ranked by what each change is worth on the composite — the gap to the next rung of the ladder times the dimension’s weight. Computed from the scores, not written by the model; the model’s sentence under each is the action.

  1. 1Clarity quick win 50 → 65+4.5

    Replace the main claim with a concrete product noun: 'North deployment tool' that refers to enterprise AI.

  2. 2Jargon-free quick win 65 → 80+3

    Use concrete terms like North, private deployments, and model capabilities instead of abstractions like platform or agentic.

  3. 3Call to action quick win 80 → 95+2.3

    Place a prominent 'Request a demo' CTA directly under the main claim.

All three together: 73 → 83. Every dimension one rung up: 83 (grade A). Ceiling is 95.

A plainer headline

Theirs
“Enterprise AI: Private, Secure, Customizable | Cohere”
Index’s suggestion
“North by Cohere offers enterprise AI you control and deploy.”

Built only from facts already on the page — not the company’s words. Shown so the gap between what was written and what could have been written is concrete rather than a number.

Where the score comes from

Five dimensions on one ladder — 5 · 20 · 35 · 50 · 65 · 80 · 95 — weighted clarity 30%, specificity 20%, jargon 20%, proof 15%, call to action 15%. For each: the rung the page matched, the words that drove it, and what would reach the next rung. Full rubric →

Clarity30% 50

The headline uses abstract terms like “Enterprise AI” and non-specific descriptors rather than a concrete product noun.

Enterprise AI: Private, Secure, Customizable | Cohere

Next rungReplace the main claim with a concrete product noun: 'North deployment tool' that refers to enterprise AI.

Specificity20% 95

There is a verifiable outcome with a number tied to a consequence in the page text.

boosted the quality of search results by 30%
Jargon-free20% 65

Frequent abstractions such as platform/enterprise AI and “agentic” reduce concreteness.

North by Cohere is a complete agentic enterprise AI platform that you control and deploy on your terms.

Next rungUse concrete terms like North, private deployments, and model capabilities instead of abstractions like platform or agentic.

Proof15% 95

Named customer example with a numeric result appears on the page.

Integrating Cohere into Draftwise boosted the quality of search results by 30%
Call to action15% 80

A clear action exists (request a demo) that aligns with the enterprise-AI claim.

Request a demo

Next rungPlace a prominent 'Request a demo' CTA directly under the main claim.

Evidence

boosted the quality of search results by 30%Shows a measurable outcome tied to a named customer context.
Integrating Cohere into Draftwise boosted the quality of search results by 30%Contains a named customer and a numeric outcome.
What the scorer was given first 1,500 characters of the homepage text — check the quotes yourself
Enterprise AI: Private, Secure, Customizable | Cohere
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Terms struck

Private, Secure, Customizable

How this compares

61%of the index scores lower
+4vs index mean (69)
+10vs ai mean (63)
+3vs median (70)
57%of headline words survive
4×independently scored

Strongest: Specificity 95. Weakest: Clarity 50. The 4 passes agreed within 11 points. The band 67–79 is where a re-score of this unchanged page would most likely land: on 42 dry re-scores (12 Oct 2026) the median move was 6 points and one in four moved more than 10. A grade only changes when a new score clears the boundary by 5.

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Cohere scores 73 out of 100 on The Jargon Index

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Provenance

Scored from the live homepage on 2026-10-12 by gpt-5-nano, 4 independent passes, median taken. Page snapshot 0064fbce2c45. Rubric 7329c240 (current; what it says). No person reviewed or edited this score. If the rubric and the score disagree, the rubric wins and the page is re-scored — not hand-corrected. Re-scored when the homepage text changes.